Welcome to Direct Sports
We are a specialist online retailer for badminton, tennis, squash, running, hockey, outdoor and cycling equipment. We have built a reputation for providing exceptional service since we were founded in 2003, so much so we have become official online retailer for the LTA (Lawn Tennis Association), and we’re also official online partners with Badminton England, the governing body for all things Badminton in England.
Based in the North East of England, in state-of-the-art premises at the prestigious Wynyard Business Park, we have invested heavily in computer systems and staff to ensure we provide unrivalled, hassle-free service. Many of our staff have sporting backgrounds and are enthusiastic, knowledgeable and helpful. You can call, email or visit us for advice on any of our products.
We aim to provide a hassle-free service for you to purchase top quality equipment, at the best prices, with quick despatch for every order.
We are the official online retailer for the Lawn Tennis Association (LTA) who are the National Governing Body for tennis in Great Britain, Channel Islands and the Isle of Man. Their mission is to support tennis clubs and venues, build partnerships in the community and to get more people playing tennis, more often. Our online shop britishtennisshop.co.uk gives British Tennis Members discounts on products and delivery, access to money-can’t-buy competitions and exclusive LTA products.
Direct Sports are also the official partners of Badminton England whose strategy is to get more people getting involved with Badminton from grassroots development to putting players on the podium at world-class level. We offer Badminton England members exclusive offers when they log in with their BE membership on our website, as well as discounted product bundles and monthly competitions.
Our aim is to supply our customers with the latest, specialist products available on the market at the best prices. We only supply genuine branded products so you can be confident you will not be purchasing imitations. We are a proud Yonex Authorised Dealer and as with other brands that we stock, you can contact the manufacturer to verify our credentials.
Direct Sports isn’t just online, we have a shop based at our head office in Stockton-On-Tees. Our team are friendly and well informed, they will be happy to let you see and try on products from our stock. Pop in and see what we can do for you.